Research by Market Segment

CUSTOM ACCESS INSIGHTS

Health Strategies Group Custom Access Insights brings an advanced set of Market Access capabilities, frameworks, and methods plus our robust panel to answer your specific Market Access questions across the product lifecycle from clinical development to loss of exclusivity.

From health plans to IDNs to ACOs, we transform research results into practical knowledge and strategic recommendations so you can move confidently ahead.

Learn more about our innovative capabilities here

 

QUESTIONS WE ANSWER

  • What factors predict future payer decisions for my brand?
  • How will market events, such as a new brand, LOE, or change in labeling, affect access and reimbursement for my product?
  • Are access barriers and reimbursement challenges anticipated for my product?
  • How do stakeholders fit together to impact access? How does this vary by region?
  • Which roles influence utilization of my product(s)?

 

ADDITIONAL RESOURCES

QUESTIONS WE ANSWER

  • What attitudinal and behavioral attributes differentiate our target accounts?
  • Are there different customer segments with priority value?
  • Which promotional resources and product message themes appeal to each segment?
  • What is the estimated value of each segment in terms of accessible sales potential?

 

ADDITIONAL RESOURCES

QUESTIONS WE ANSWER

  • How can we leverage our product’s benefits to achieve favorable access?
  • Which features and benefits differentiate my product from the competition?
  • What outcomes information should we share with customers?
  • How should we promote multiple brands within a single category?

 

ADDITIONAL RESOURCES

QUESTIONS WE ANSWER

  • Which roles and resources do we need to be successful in the future? How does this vary by region?
  • How can my account managers build more productive customer relationships?
  • What observable behaviors meet customers’ needs and expectations
  • How does my sales/account management team stack up versus competitors?

 

ADDITIONAL RESOURCES

QUESTIONS WE ANSWER

 

  • What are my options for distributing my product?
  • How do competitors distribute their products?
  • What are the trade-offs between narrow and broad distribution strategies?

QUESTIONS WE ANSWER

  • Do I need to contract with this segment? When do I contract?
  • Whom should I approach with a contract, and what terms should we include to be competitive?
  • What contracting elements do key accounts value?
  • What are my competitors’ contract structures?

QUESTIONS WE ANSWER

  • How frequently do providers and patients use patient support services/HUBs?
  • What reimbursement support do customers expect?
  • What tools and patient support services should we offer?
  • How do my patient support tools compare to the competition’s?

RECENT ENGAGEMENTS

QUESTIONS WE ANSWER

  • What programs, resources, and support do customers value?
  • What unmet customer needs should we focus on to beat the competition?
  • How impactful are my tools compared to the competition’s? How can we improve?

 

ADDITIONAL RESOURCES

Custom Access Insights from Health Strategies Group brings an advanced set of Market Access capabilities, frameworks, and methods, plus our robust panel to answer your specific questions across the product lifecycle from clinical development to loss of exclusivity.

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Disclaimer

 

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