Marketing Manager

The Marketing Manager oversees marketing campaigns and content development within an annual marketing plan including but not limited to collateral development, email/web initiatives, social media, advertising, public relations and conferences.

DEPARTMENT: Sales, Marketing, and Client Management
LOCATION: Irvine, CA
POSITION CODE: HM--MKTGMGR
Email Job

Expectations for All Employees:

Supports the organization's mission, vision, and values by exhibiting the following behaviors: Client focus, accountability, innovation, teamwork, honesty, integrity and respect for all team members.

Position Summary:

The Marketing Manager oversees marketing campaigns and content development within an annual marketing plan including but not limited to collateral development, email/web initiatives, social media, advertising, public relations and conferences.

Primary Duties and Responsibilities:

Marketing Planning – 40% of time

• Identify tactics and recommend marketing mix for custom research and syndicated services that support company goals and result in sufficient qualified leads for sales ( including email, direct mail, conferences, client events, advertising, PR and social media, etc)

• Plan marketing campaigns

    • Apply understanding of available media, approved product positioning, HSG customer needs and hot buttons to develop/oversee the development of individual communication and campaign elements
    • Map and communicate campaign lifecycles i. Determine sequence of tactics by target audience ii. Identify prospect actions and responses [to programs/tactics] that indicate interest in HSG services and readiness for sales hand-off
    • Identify reporting requirements for tracking results
    • Identify any new resources and/or business processes required for campaign implementation
    • Work with agency partners to develop creative needed for campaigns. Ensure campaigns follow HSG brand standards

• Coordinate with marketing specialist on the implementation and measurement of marketing tactics

• Assess and communicate marketing results including campaign response and ROI (revenue/sales)

Support the development of messaging for new syndicated products/custom capabilities – 10%

• Oversee market research to test service/capability messages and names for new services

• Oversee agency that develops copy, visuals (“service pictures”) or other elements of new product messaging.

Develop Content for Marketing Campaigns - 20% of time

• Identify content needed to support marketing campaigns/tactics

• Evaluate syndicated research content for fit for use in marketing communications [in terms of alignment with customer needs and product positioning]

• Work with external authors, editors and HSG syndicated/custom subject matter experts to develop executive briefs /white papers/presentations to support approved positioning/messages

• Map content to target customer based on their profile (wants/needs) and where they are within buying cycle (sequence content)

• Package content in a way that drives interaction with HSG (includes copy writing/edit/design/formatting/repurposing)

• Select the most effective mediums for communicating packaged content

• Write client communications/oversee development of client communications that use voice of customer, include a relevant hook, subject line and call to action

• Assess the impact of message/content to improve campaign/communication effectiveness

Sales Collateral Development – 15% of time

• Oversee development of sales tools- ensure sales has required tools to move clients through the buying cycle and knows how to use them (includes emails for prospecting, promotional pieces, etc)

• Oversee development of annual update of materials needed for renewal of syndicated products including corporate brochure (portfolio piece), research agendas, capabilities PPT decks (primers), and proposal templates

Internal Marketing - 5%

• Oversee monthly updates to internal newsletter “HSG Voice”

• Support Year-Beginning Meeting and other major company campaigns – oversee agency development of logos, taglines, themes and giveways 

Marketing Operations and Governance - 10% of time

• Agency/vendor selection – Select and manage external agencies and ensure that department has a bench of appropriate partners to rely upon (vetted vendors).

• Monitor marketing expenditures versus budget

• Curate content marketing library – organize content so that it can be repurposed/reused, oversee process for retirement

• Manage a planning calendar and ensure communication of status to sales and practice areas

• Maintain library of client personas. Conduct client interviews and observe sales calls as needed to build new personas and stay up to date on client needs.

Skills & Abilities Requirements:

  • Proven ability think strategically and creatively
  • Excellent writing skills
  • Strong organizing and planning skills
  • Organizational communication skills – ability to communicate and operate effectively within a matrixed organization with geographically dispersed colleagues
  • Budget management
  • Must have ability to work under pressure, meet deadlines, and work on multiple projects simultaneously
  • Must be a team player and be able to effectively interact with staff at all levels of the company
  • Ability to engage, influence and lead people and negotiate
  • Must be willing and able to mentor HSG associates
  • Proficiency in MS Word, Excel, PowerPoint, Outlook

Education & Experience Required:

  • Marketing, communication or related degree required, with MBA in marketing preferred
  • 5+ years of marketing experience required
  • 2+ years of pharmaceutical industry experience
  • Experience with associate management/leadership preferred
  • Experience with Marketo or other marketing automation system (Eloqua, Silverpop, etc) preferred
  • Experience with salesforce.com or preferred
  • Travel required approximately 15-20% of the time

CONTACT PERSON: Holly Marcus
PHONE: (609) 397.5282
EMAIL: [email protected]

Apply Today

Disclaimer

 

Please complete the form to have this document sent to your email.

 

Please complete the form to have this document sent to your email.