Rayna Herman
  • Education
  • Rayna holds an MBA from Washington University in St. Louis and a bachelor’s degree in chemistry from Indiana University.

Rayna Herman

Principal/SVP Sales and Marketing

Rayna Herman is a principal and senior vice president of sales and marketing with Health Strategies Group.

Rayna is widely regarded as an industry thought leader on  payer marketing strategy and sales force effectiveness. Her work has been featured in Pharmaceutical Executive, PM360, Pharmaceutical Representative, SPBT’s Focus, “The Pink Sheet,” the Wall Street Journal, and Selling Power.

Prior to joining Health Strategies Group in 1999, Rayna spent eight years in sales and marketing at Merck & Co., Inc., where she sold primary care and hospital products, conducted sales force targeting and sizing for new sales forces, and launched Merck’s strategy with organized medical groups.

Over her 21-year career in the industry, Rayna has worked on six new product launches and developed payer marketing strategies for a dozen different billion-dollar brands.

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