Get the Case Study: Developing an Optimal Contracting Strategy to Ensure Access in an Evolving Category

A global biopharmaceutical company with a robust product suite of pharmaceutical agents and biologic therapies launched a first-of-its-type product in a competitive category, and it quickly became a blockbuster treatment. Later, threatened by a strong new direct competitor, our client required a strategy for contracting with MCOs that optimized their product’s positioning and access.

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