HOW READY are your teams for Cross-Function Collaboration?


ASSESSMENT TOOL

Answer the following questions to assess the level of cooperation between your brand and payer marketing teams.

Do brand marketers and payer marketers share similar performance objectives?
Do brand and payer marketers agree on access landscape issues?
Do brand leaders make regular payer site visits to learn about payer needs?
Does the payer team help to educate brand marketers on the payer landscape?
Does the biopharmaceutical company use a process to share goals and strategies between functions?
Is customer/payer marketing on the brand marketing career path?
Do brand and payer marketers work together on projects such as messaging, programs and resources, and patient education?
Do collaborative projects have realistic timelines?
Are both functions involved in annual brand planning?
Do brand and payer marketers collaborate on account manager training?
Do both functions agree on which segments and customers matter most to the brand?
Do brand and payer marketers work together on contract pull-through?
Answers: 0 Frequently 0 Occasionally 0 Never


If you answered "Occasionally" or "Never" to more than three questions, your brand and payer marketing teams need to make collaboration a higher priority.
Case Studies:
  • Launching New Products to Medical Groups/IPAs
  • Market Dynamic Changes: Protecting Product Growth
  • Defining the Impact of the Evolving Payer Marketing on a Specific Therapeutic Category
  • Defining Customer Roles and Influence for an Existing Hospital Product
  • Assessing the Future Payer Landscape for a Marketed Product
  • We're ready to make collaboration a higher priority. Contact us at [email protected]